Page 9 - GIFTED CHRISTMAS™ Brand Guide Australia Post

PACKAGING:LARGESQUAREBOX artwork at not to scale LARGE SQUARE BOX SPECIFICATIONS
Cozy Christmas Eve
porcelain lighted building decoration
Colour your christmas with the enchanting porcelain ‘Cozy Christmas Eve’! Perfect as
a centre piece for the dining table! Colour your Christmas!
Perfect for anywhere in the home
CHRISTMAS SCENE
19503
Cozy Christmas Eve
porcelain lighted building decoration
Cozy Christmas Eve
porcelain lighted building decoration
Perfect for anywhere in the home Made from porcelain
Light up features!
Colour your Christmas!
the perfect decoration for any home!
1. COLOURS:
RED
CMYK 15 100 90 10 RGB 190 30 45
GREEN CMYK 90 30 95 30 RGB 0 104 56
BLACK CMYK 0 0 0 100 RGB 35 31 32
WHITE CMYK 0 0 0 0 RGB 255 255 255
ADDITIONAL INFORMATION
1. Low tac barcode sticker is to be positioned over printed barcode.
2. Colour box board will depend on the product and may vary due to product
weight, size etc. ‘E’ or ‘C’ flute recommended.
3. Warning messages must comply with up to date regulations
confirmed with Australia Post. Details will vary from product to product.
4. Always leave minimum 5mm space from edge.
2. Brand Logo Front: Located at top left corner 5mm from edge.
Logo size varies depending on packaging size and available space for each individual product. Actual size will be relative to box size.
3. Product Description: SENTENCE CASE AMERICAN TYPEWRITER 30pt
4. Head line: LOWER CASE GILL SANS LIGHT 16pt
5. Packed for ..address and country of origin : ARIAL REGULAR min 5.5pt
6. Front of box: Base colour RED WITH SUPPLIED SWATCH. Inset images
with explanation ARIAL REGULAR 11pt. Brand logo position- top left
corner 5mm from edge.
7. Top of box: Base colour RED. Brand logo position- top left corner 5mm from edge.
8. Side of Box: Base colour RED WITH SUPPLIED SWATCH. Brand logo position-
top left corner 5mm from edge
9. Features and Benefits - List minimum 4 selling features on front and or back
of box. Use white bullet points to highlight each new point. Bullet point size relative
to text size.
10. Product Synopsis Back of Box: List product features and benefits in more
detail. List care instructions, colour, size etc and any other relative info.
*All text, colours, sizes and artwork must be verified by Australia Post. Items may not be shown at actual size. Dimensions noted in this document are a representation of average product sizes. Artwork to be adjusted to actual product sizes. Care instructions/warning/ingredients to be adjusted by supplier. Do not match colours to a printed or screen version of this document. Note the Pantone & CMYK values.
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on-brand & on-message style guide
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