Page 5 - Ultimatum Australia Care Bears® May 2018
P. 5

Brand trends
36 year old evergreen brand
Primary: Children 2 to 6
Secondary: Parents with children 2 to 6
Tertiary: Teens/Tweens
Digital presence
511k likes on Facebook
39k YouTube subscribers (1.1m monthly views)
33k Instagram followers
Content can be accessed on Netflix, Amazon, Hulu and Apple


































































































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