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THE M WORD LABOUR, PROFITS & INTERGENERATIONAL SUCCESS
IN THE RESTAURANT INDUSTRY By Beth Pollock
We really dislike the M word (and so do they). In fact, the term Millennials is used as a catch-all phrase for the generational cohorts born from 1980 onward. Regardless of how we might compartmentalize them, your restaurant may or may not be targeting them as customers, but you’re almost certainly looking to appeal to them as employees.
What drives this cohort? Connecting, values, respect, sharing, tech- nology, immediacy, disruptive innovation, and just labour laws. Here’s looking at everything related to the M word as a workforce, as consumers and as the next generation of Canadian restaurateurs.
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