Page 16 - MENU Magazine - March/April 2018
P. 16

  RENT,
TRY, BUY &
PROSPER
C
BY STACEY NEWMAN
Silver Chef is the leading dedicated hospitality  nancier globally, providing funding for new and used restaurant
equipment so owners can start up, grow and achieve the full potential of their operations. Based in Australia, New Zealand and Cana- da, the company’s origins go back over 30 years. To date Silver Chef has assisted 30,000 businesses globally with over 2,100 of those businesses in Canada over the last four years.
Silver Chef’s president, Robert Phelps, host- ed the Innovation in the Restaurant Industry panel at RC Show 2018. We spoke to Phelps about Silver Chef’s “Rent-Try-Buy” business model, changing laws, new technology and about giving back in the world.
FROM HUMBLE BEGINNINGS TO CROSSING THE GLOBE
It was at a US trade show in 1985 that the idea for Silver Chef was born. Seeing that the Amer- ican home-delivery-pizza market was booming, and convinced of the market’s potential for growth in Australia, Allan English (Silver Chef’s founder and Non-Executive Chairman) and a business partner invested heavily in conveyor ovens. Unfortunately, it soon became clear that many pizza businesses could not a ord to buy them. The solution? The ovens were rented at a ordable rates which assisted young entre- preneurs to enter a booming marketplace.
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