Page 200 - Massage Therapy School Program

8. Make the products visible and attractive. Put the products on display so clients can see, feel and smell the product.
9. Offer samples to your clients. If a client tries and likes a product, the product will sell itself!
10. Keep track of your sales and inventory. Make sure you also know your local, state and federal tax laws.
ITEMS TO SELL
Some of the more common items are:
• Hot and cold packs • Eye pillows
• Relaxation tools
• Support pillows
• Ergonomic devices
• Self-massage tools
• Essential oils
• Topical analgesics (e.g., Biofreeze) • Self-health books and DVDs
• Gift baskets with self-care items
• Bath salts, scrubs, body butters and lotions • Music
ULTIMATELY, YOU NEED TO DRIVE YOUR OWN BUS TO INCREASE YOUR PROFITS!
BUS stands for:
Believe in the products you use and sell.
Use the products that you sell in your treatments. Supply sample products to clients
ABOUT THE AUTHOR ‐ Cherie Sohnen-Moe is the owner of Sohnen-Moe Associates located in Tucson, AZ. She is the author of Business Mastery and the co-author of The Ethics of Touch. Cherie can be reached at cherie@sohnen-moe.com.
Special thanks to Lynda Solien-Wolfe for her invaluable assistance in the creation of this material and for developing the concept of Driving the Bus!
Cherie and Lynda teach classes on retailing and have a home study class titled Profit with Products. Information on the home study and live courses can be found by visiting:
www.RetailMastery.com www.facebook.com/RetailMastery
All rights reserved © March 2012 The Hygenic Corporation P05564, Rev. 0
Massage Therapy and Retailing
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