Page 31 - Internet Marketing Secrets by Dr Godwin Onye

cons. On the one hand, you can’t as precisely target the type of person that is looking for your product. You can’t choose only to show to engaged women for example.
But what you can do is to show your product to people who are searching for ‘how to plan a wedding’. This has the benefit of being targeted while also being well timed. Your audience is not only likely to want to learn about wedding planning but they are actively looking for information.
Google AdWords provides many more tools for refining and enhancing your campaign which we won’t go into in detail here.
But one example is the option to use ‘negative keywords’ – terms that you want to exclude people from seeing your ads. For example, you can make sure that no one includes the term ‘free’ – as those people are unlikely to be willing to pay for your products.
Another tip – regardless of which type of PPC you use – is to consider acknowledging that your product is paid right in your advertising text.
You can even include the price! By saying ‘$30 ebook on wedding planning!’ you will prevent people from clicking the ad unless they’re willing at least in theory to pay that much for an ebook. Suddenly, the likelihood of that person buying from you once they land on your sales page will go up hugely.
The percentage of people who click the ads and then buy from you should have gone up significantly and as such, you should be earning a lot more!
Once again, it simply requires a business mind in order to start making money online quickly using internet marketing.
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