Page 34 - Internet Marketing Secrets by Dr Godwin Onye

And more important to consider, is that when you use this kind of business model, you are positioning yourself at the bottom of the pyramid. Google is paying you to show those ads because an advertiser is paying them more.
And that advertiser is only willing to pay Google more because they have a way to earn more from those visitors – chances are that they’re selling them a digital product for several hundred dollars. And you’re earning a few cents.
If they weren’t earning more from those visitors, then they wouldn’t be willing to pay you for them. And each time someone clicks on one of those ads, you are losing them as a customer and sending them away from your brand. This is the opposite of good business!
Selling your own product or an affiliate product or a service is by far the superior way
to earn and to keep people engaged with your brand.
Building Trust and Offering Value
So you already have a business and now you want to add a blog to your website? Or perhaps you’re just looking to build your own site so that you can sell a product or service.
Unfortunately, here is where a ‘business mind’ can actually be a bad thing.
Because a lot of people think that in order to run a successful business blog to promote a product or service, they have to stay strictly ‘on topic’. The same goes for social media; they think they need to write posts about their business, about their product and about the industry.
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