Page 8 - midJersey Business - March 2015

News Desk

WHAT’S HAPPENING IN MID-JERSEY BUSINESS

WORKPLACE STRATEGY

Marketing to

Millennials
GENERATION TO

SOON DOMINATE

MEMPLOYMENT RANKS

illennials already make
up almost 40 percent of

the workforce and are on
pace to hit 75 percent by

2025. “If companies are
to attract and retain mil-

lennials, they need to cut through all the noise
and base their employee value proposition on a

few fundamental millennial truths,” says Steve
Zatta, global business consultant for Cushman

and Wakefield, commenting on the company’s
recent report “Facing the Millennial Wave.”

Among the report’s insights, which assert that

despite the criticality of millennials to the labor
strategy of every business, evidence indicates

most still don’t know what it takes to attract and
engage this generation:

Chose a work location that maximizes access
● 62%
to the urban-centric talent pool.
Think about a city’s lifestyle, public transit,
●
mix of uses, and diversity along with tradi- of millennials prefer
tional location criteria.
to live in the type of

● Winning the war for talent comes down to mixed-use communi-
thinking about workplace strategy as a brand ties found in urban centers where they

or product manager rather than a real estate can live in close proximity to shopping,
or facility professional.
restaurants, and offices.

● Design space with employee competition,
constant learning, and brand identification

in mind.

business.com
6 midJersey