Page 10 - MidJersey Business - November/December 2014

News Desk

WHAT’S HAPPENING IN MID-JERSEY BUSINESS

HOLIDAY SALES

SHOPPING BY
Seasons Greetings
SALES TRENDS FOR THE MOST THE HOUR

WONDERFUL TIME OF THE YEAR
BLACK FRIDAY VS. CYBER MONDAY

eading into a season that accounts for 40 percent of yearly sales, Stitch
■
Labs, an inventory and multichannel-selling platform for retailers and BLACK FRIDAY
■
wholesalers, revealed holiday trends for online retail sales.
CYBER MONDAY

Investigating data from October 2013 to January 2014, the irm con- rs
cludes sales in January accounted for 152 percent more sales than in Orde
Her of
October. Retailers can use the indings to better prepare for the 2014 holiday season, umb
increasing revenue and proit. Additional results include:
N

Online shopping reserved for weekdays in October

Mondays are consistently the biggest day of the week for online orders. Shoppers
1 appear to step away from transactions over the weekend, and instead place the most

orders during the week. Mondays were the highest day for sales activity in October
2013, while Saturdays sank to the bottom.
12-4 AM
4-8 AM
8 AM-12 PM
12-4 PM
4-8 PM
8 PM-12 AM
HOLIDAY

Sales decline a week before Christmas
SHOPPING TRENDS
In2013,onlineretailerssawa46percentdeclineinsalesfromtwoweeks
2
before Christmas to the week immediately before Christmas. Even though retailers
can fulill and ship orders up to Dec. 23, they are potentially losing a full week of DISCOUNTS AND DOLLAR VALUE
DISCOUNTS
sales by not ofering expedited shipping to capture last-minute shoppers.
$5.54 AVERAGE
DURING S
BLACK FRIDAY
THE BIGGEST OU
SHOPPING DAYS DISCOUNTS
RC
Sales extend through the New Year
E: S
Despite the surge of Cyber Monday January 2014 sales orders were 152 percent above those in October 2013. $4.36
AVERAGE
TIT
sales activity, discounts on CYBER MONDAY 3
CH
Black Friday were bigger.
Thanksgiving weekend is typically the busiest time for sales; however, the irst six days DISCOUNTS
LA
of January this year were actually greater than those from Thanksgiving, Black Friday, BS
/ N
Small Business Saturday, and Cyber Monday last year combined.
THANKSGIVING
ATI
BREAKDOWN OF CYBER MONDAY
BLACK ON
THANKSGIVING 10% FRIDAY
AL
WEEKEND SALES Channel type directly affects value of orders
38%
RE
While Amazon, eBay and Etsy are the most powerful online 23% TAI
Breakdown of how the biggest 4
L F
shopping weekend performed marketplaces, shopping carts such as Shopify and Big Commerce ED
by dollar value per order
command the highest dollar value per individual order. This ERA
13% 16%
TIO
means consumers don’t tend to purchase multiple items
SMALL UP TO
N
when shopping on Amazon, eBay, and Etsy, but instead are BUSINESS
SUNDAY
4
40
0
%
%
%
%
SATURDAY

price shopping.
OF ALL RETAIL SALES ARE MADE

DURING THE HOLIDAY SEASON
Data used for analysis was based on orders synced with Stitch Labs from Oct. 1, 2013

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