Page 42 - MidJersey Business - November/December 2014

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BE PREPARED
Don’t let a natural disaster wreck your business |
by Angelique Flynn

s many as 50 percent of for personal preparedness.
As an employer in your

businesses close down The 2009 study found that
following a disaster. Of only 40 percent of people
community, having a business

the businesses that sur- nationwide think there is
continuity plan can help protect
vive, the overwhelming
a likelihood of a natural
your company, its employees and
majority of them had a disaster ever occurring in
Apreparedness plan in place. Pre-planning their community. Only 50
its infrastructure, and maximizes

can serve as in insurance policy aimed at percent of the public is fa-
your chances of recovery after an
peace of mind. Knowing you are ready for miliar with the alerts and
emergency or disaster.
whatever happens speaks trust to your warning systems in their
clients and employees that, in the event community. A critical irst

your business is afected by a disaster, step to preparedness is to understand the
they don’t necessarily have to be.
hazards in your community and to learn

The Federal Emergency Management about local alerts and warning systems,

Agency, or FEMA, conducts a national evacuation routes, and sheltering plans.
household survey to measure the public’s Disasters not only devastate individuals

attitudes, perceptions, and actions taken
and neighborhoods, but entire communi-

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