Page 13 - MidJersey Business - June 2014

Choice of a THE BIG APPLE

New Generation

CEO reports 800 million devices in circulation
Study: Young workers
C
will change the economy
hances are someone in your oice is carrying an iPhone, using an iPad, or typing
Aon a Mac computer. According to Apple CEO Tim Cook, the software company

ccording to research conducted by has sold more than 800 million iOS devices, a total that includes 100 million
the Brookings Institute in Washing- iPod touches, 200 million iPads, and more than 500 million iPhones. The total is up

ton, Millennials born between the from the 700 million Apple devices reported sold at the end of September 2013.
early 1980s and 2000s will make up as much Still, Apple trails Google’s Android as the top-selling mobile phone on the market by

as 75 percent of the workforce by 2025. As about 100 million units.
such, the generation’s desire for pragmatic

action that drives results will overtake to-
day’s emphasis on ideology and polarization

as Baby Boomers enter retirement. Under-
standing Millennials’ values ofers a glimpse Forget having to

at the future of corporate America.
The research indicates key Millennial
go to the bank!
values shaping the future of the American

economy include:
Interest in daily work being a relection of
■
and part of larger societal concerns.
Emphasis on corporate social responsibil-
■
ity, ethical causes, and stronger brand
loyalty for companies ofering solutions to

speciic social problems.
A greater reverence for the environment,
■
even in the absence of major environmen-
tal disaster.
Wherever you go - take us with you

Higher worth placed on experiences over
■acquisition of material things.

Ability to build communities around
■shared interests rather than geographi-

cal proximity, bridging otherwise dispa-

rate groups.

To read the entire paper, visit brookings.edu.

You can do so much through our mobile “CB Access” app:
Millennials’ Ideal Employers

• FREE P2P Transfers - transfer money to anyone - you only need to know their
GOOGLE {19.67%}
number or email
APPLE {12.74%}
• See your balances without logging in
FACEBOOK {8.90%}
• Access your accounts with a secure 4-digit pin that you choose
STATE DEPARTMENT {7.89%}
• FREE picture bill pay - take a picture of your bill, type in an amount you want to
DISNEY {7.67%}
pay and hit send
AMAZON {6.63%}
• FREE mobile check deposit - deposit checks by taking their picture
FBI {6.59%}
MICROSOFT {5.76%}

SONY {5.14%}
CIA {5.04%}

NIKE
{5.01%}
TEACH FOR AMERICA {4.34%}
{4.32%}
NASA
PEACE CORPS {4.20%}
customersbank.com
{4.06%}
ELECTRONIC ARTS

june 2014 11