Page 33 - MidJersey Business - September 2014

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own for your career,” says John Cioi, partner at DesignPoint So-
lutions. “It’s in your bone marrow; either you have it or you don’t.”
Litmus Test
Scott Weintraub, founder of Healthcare Regional Marketing,
agrees that entrepreneurs are set apart, speciically by their WHAT PERSONALITY TRAITS DO
ENTREPRENEURS USUALLY HAVE?
risk-taking abilities. “The things they do seem like a risk from
others’ perspectives, but entrepreneurs see them as a low risk,”

Weintraub says.
100%
To further add to the components that diferentiate entre-
90%
preneurs from others, Daniel Wilson, president and CEO of
Northeast Wealth Planners, points out the importance of being 80%

a leader. “Some entrepreneurs have great ideas but fail on ex- 70%
ecution because of lack of ability to lead,” he says.
60%

In order to lead, Ron Greenberg, president of Greenberg & 50%
Rapp Financial Group, says one must “have an eye for or vision
40%
for something—a way to do something better or make some-
thing better.”
30%

There are many entrepreneurs who do believe that speciic 20%

traits are needed to ind success, and there are many who 10%
believe one must be born with these traits. Yet, there are other
0%
entrepreneurs who believe success comes from a mix of hard ng
ity
en
ge
cy
ed
A"
ers
ve
ng
work, good luck, and the ability to bounce back.
-takienacDrivallenrgenocusype earnpetitihinki
RiskTa Chith UF"Tng LComard T
“Entrepreneurs vary in traits tremendously,” Michalowicz g for ng wifeloorw
says. “True entrepreneurs build systems
okinActiLF
Lo
so other people or things can deliver
their ofering.”

Some believe that an entrepreneur
must have the ability to embrace change.

“You have to love it like a passion for
chocolate cake,” says Mike Agugliaro,

owner of Gold Medal Service. “You have “Borden Perlman’s newest of-
to have thick skin, like leather, and can- fering attests to its experience

not let the little things get to you.”
and understanding of the

“Entrepreneurs have to be open to try- needs of the growing number
ing new ideas when what they are doing of nonprofits they serve. Their

is not working,” Cheryl Biron, president unemployment insurance tax
of One Horn Transportation, says. “The
product helped us more ef-
word lexible could be substituted.”
fectively address yet another
According to Harris Wolin, partner
problematic area in our risk Sharon Cappella, CIC
and co-founder of Myers Wolin, LLC, 609.512.2904
entrepreneurship means “caring about and financial management
scappella@bordenperlman.com
your reputation, about how your work profile.”
product is received by others, and having STEVE COOK
EXECUTIVE DIRECTOR OF THE ARC MERCER
complete ownership over your future.”
There is no strict consensus on what
With strong roots in the communities we serve, Borden
makes a successful entrepreneur. Per- Perlman helps executives protect their organizations by
sonality, leadership skills, and success
identifying exposure, securing appropriate coverage and
stories vary immensely, but there are
some traits that are seen in most.
resolving claims quickly.

bordenperlman.com
Alex Zaltsman is CEO of InnoviMobile.com, a mobile application
development company based in Piscataway, and president of the

Entrepreneurs’ Organization of New Jersey.

september 2014
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