Page 23 - MidJersey Business - July-August 2014

GET

Save the Date

IN THE

September 10, 2014

THE INAUGURAL INTERNATIONAL BUSINESS
GAME
OPPORTUNITIES CONFERENCE

If you’re a small or mid-market organization thinking
about doing business internationally, or a company look-

ing to improve your current export operations, this event
will explore global expansion strategies.

Here are 10 Steps
FORSGATE COUNTRY CLUB, MONROE

for taking your Conference: 8 a.m. – 4 p.m.
Cocktail reception: 4–5 p.m.

business international.

FEATURED SPEAKERS
JOHN CROWLEY

DCrowley is the chairman and CEO of
By Leila Aridi Afas
Amicus Therapeutics, Inc. His involve-

ment with biotechnology stems from the
uring World Trade Month in May, Secretary 1998 diagnosis of two of his children with

of Commerce Penny Pritzker unveiled NEI/ Pompe disease—a severe and often fatal neuromuscu-
NEXT, a strategy designed to build on the Na- lar disorder. In his drive to ind a cure for them, he left his

tional Export Initiative that President Obama position at Bristol-Myers Squibb and became an entre-
launched in 2010. The goals of NEI/NEXT are
preneur as the co-founder, president, and CEO of Nova-

to help more U.S. companies reach more overseas markets by zyme Pharmaceuticals, a biotech start-up conducting
utilizing a comprehensive, or “whole of government,” research on a new experimental treatment for Pompe

approach to:
disease (which he credits as ultimately saving his chil-
dren’s lives). In 2001, Novazyme merged into Genzyme

● Improve data
Corporation and Crowley continued to play a lead role in
Provide information on speciic export opportunities
● the development of a drug for Pompe disease as senior
● Streamline the export process
vice president of Genzyme Therapeutics.
Expand access to inancing
● The major motion picture, Extraordinary Measures,
● Enhance partnerships with states and communities
starring Brendan Fraser and Harrison Ford, is

inspired by the Crowley family journey.
If you’re looking to go global, consider these 10 steps on how
SEN. STEPHEN SWEENEY
to sell your goods and services overseas:
Sweeney has served in the New Jersey
1
DO YOUR RESEARCH
State Senate since 2002. He is an active
Contact the U.S. Department of Commerce’s expert participant in a variety of organizations

international trade advisers based in more than 75 countries and has received numerous accolades
to help you research the market that you’re interested in en- from business leaders, volunteer organiza-

tering and to ind who your potential customers may be. You tions, labor advocates, environmentalists, and other
can also utilize country commercial guides and other valuable organizations. Sweeney was honored as Regional Lead-

data available at export.gov.
er of the Year by the Delaware Valley Regional Planning
Commission in 2011 and was awarded the Humanitarian
2
PLAN CAREFULLY
Award by the Boys and Girls Club of New Jersey.
If you fail to plan, you plan to fail. Have a business plan

that takes into account your strategic and tactical approach to For more information about being a sponsor or exhibitor,
exporting. From marketing your product overseas to navigat-
contact Rick Verbanas at 609.269.2458 or rverbanas@
ing shipping and customs processes, cover all your bases.
cmasolutions.com. For IBOC registration information,

3contact Nicol Nicola at 609.689.9960, ext. 22, or email
EXPLORE YOUR MARKET
Nicol@MIDJerseyChamber.org.

Take part in overseas trade shows, conferences, and other
events and join trade missions abroad hosted by the DOC

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