Page 18 - MidJersey Business - May 2014

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A DOLLAR

AND A DREAM

Northstar powers the

New Jersey Lottery

orty-four years ago, in November 1969,
New Jersey residents voted to create

a state lottery whose sole mission was
to generate maximum revenue to fund

education and institutions beneiting
MEMBER SINCE:
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2
0
0
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the citizens of the state through the sale
CATEGORY: Marketing and Marketing Research Companies
: Trenton
F
of lottery products.
LOCATION
Lottery executive staf recently embraced change
SIGNIFICANCE: Northstar New Jersey Lottery Group LLC provides advertising, marketing, and sales services for
the New Jersey Lottery.
to maintain steady revenue growth for the future and

after careful review, the Division of Purchase and
Property awarded a contract to Northstar New Jersey Lottery Lottery revenue beneiciaries include the Departments of Ag-

Group LLC to provide advertising, marketing, and sales services riculture, Education, Higher Educational Services, Human Ser-
for the Lottery.
vices, and Military and Veteran’s Afairs. The funding supports:

The New Jersey Lottery plays a key role in supporting busi- Construction and renovation for educational institutions
nesses throughout the state.
School nutrition programs

More than 6,500 small mom-and-pop storeowners, chain Tuition aid grants
stores, supermarkets, pharmacies, convenience stores, and other Operating aid for senior public institutions

establishments serve as Lottery retailers. These businesses are Three New Jersey Veteran’s Homes for disabled soldiers
building long-lasting relationships with Lottery players while Programs assisting residents with disabilities

creating new customers for their stores. Retailers earn ive The Marie Katzenbach School for the Deaf
percent of their lottery ticket sales in the form of commissions,

in addition to receiving other cash bonuses. The Lottery has a Visit the New Jersey Lottery’s “Where the Money Goes” page
robust advertising and marketing program and by selling Lottery at NJLottery.net for a detailed accounting of lottery revenue dis-

games, retailers receive favorable marketing opportunities that tribution. The Lottery ofers a Where the Money Goes speaker

increase store traic.
presentation—available free of charge—to New Jersey public or
The Lottery is the state’s fourth largest revenue producer. Last private clubs and organizations. The presentation is a lively and

year, retailers earned more than $153.6 million in commissions.
comprehensive guide to the Lottery and its beneiciaries.
The Lottery continues to set new goals and steadily increase

revenue. In 2013, the it contributed more than $1 billion to the To Request a Lottery Speaker’s Bureau presentation on Where the
state treasury in support of its beneiciaries, bringing its historic Money Goes, contact the New Jersey Lottery Public Information Ofice

total to more than $22 billion.
at 609.599.5943. The program is free to all in-state organizations.

NEW MIDJERSEY CHAMBER MEMBERS

■ Abidok, LLC ■ ESTIR INC. ■ HiTOPS, Inc. ■ Nassau Inn
Distributors
Insurance
Healthcare
Banquet Facility/Hotels and Motels

■ Advantage
■ Glen Eagle Advisors ■ Legal Match ■ ParenteBeard LLC
Merchant Services Financial/Investment Advisors
Attorneys
Accountants, Certiied Public

Credit/Debit Car Processing Guarantee
■ Glenmede Trust ■ LMCK Partners, LLC
■ PedalStroke Cycling Studio

■ Caesars Entertainment Company, N.A. Real Estate - Developers and Investors
Health and Fitness Centers and Equipment
Conference Centers & Financial/Investment Advisors
Mrs. Green’s Natural Market Vantage Communications
Services/Hotels & Motels
■ ■
■ Hampton Inn & Grocery Stores
Telecommunication Consultatns/Equipment
■ Enable, Inc. Suites Robbinsville
Social Services
Hotels and Motels

16 business.com
midJersey