Page 38 - MidJersey Business - May 2014

THE VENUES

Special Olympics USA Games
events, including the opening and

closing ceremonies and 16 indi-
TOURISM EXPENDITURES
vidual sporting events, will take

place at 10 venues throughout
Central New Jersey.
The 2014 Special Olympics USA Games is ex- 7 percent sales tax. Overall, New Jersey will
pected to draw a minimum of 75,000 visitors. generate $456,000 from these two taxes.

Although 75,000 is the predicted number of The municipality occupancy fee is 3 percent, Prudential Center
visitors, these are conservative igures that which equates to another $114,000.
25 Lafayette Street, Newark

could substantially increase. According to According to D.K. Shilet & Associates, Opening Ceremony—
Kenneth McGill, EVP, Vantage Strategy, Inc., LTD, the average party or family trip to New Sunday, June 15

and a lead research consultant for the Global Jersey for a special event is $750. For the 2014
Business Travel Association, the average New USA Games, it is anticipated that more than Princeton University

Jersey tourist spends $59 per person per day, 3,500 athletes and their families will travel to Princeton, NJ
excluding hotel accommodations.
the state, while the conservative estimate of Athletics and aquatics

the number of families who will travel to New
75,000 visitors x $59 x 5 days = Jersey during that time is 1,750.
Rider University
$22.125 MILLION
2083 Lawrenceville Road,

Based on 7 percent sales tax, this total $750 x 1,750 families = $1.3 MILLION Lawrenceville
equates to an additional $1.5 million.
Based on 7 percent sales tax, this total Basketball and volleyball

equates to $91,875.
Many guests and participants of the 2014 USA The College of New Jersey

Games will need to reserve hotel accommoda- Athletes and visitors will use various trans- 2000 Pennington Road,
tions for their visit and as a result, 4,000 hotel portation methods to reach the 2014 USA Ewing Township

rooms will be reserved to house the attendees. Games, including air, bus, and personal Powerlifting, bocce, and
The New Jersey average hotel cost per night
transportation. Air travel for 37 delegations, basketball

is $106, reported in the Economic Impact of 2,000 athletes, and 563 coaches will cost
Tourism in New Jersey.
approximately $600,000. Bus and luxury Mercer County Park

coach travel for 14 delegations, and 1,467 1683 Old Trenton Road,
4,000 hotel rooms x $106 x 6 days =
athletes and coaches is $36,300. The total West Windsor

$2.5 MILLION
transportation expenditure for the event will Cycling, soccer, tennis,
be $636,300.
golf, and the demonstration
In addition, 2,000 delegates will also reserve The 2014 Special Olympics USA Games sport of triathlon
hotel rooms. Utilizing the same equation, will also receive in-kind food and beverage,

the cost will hover around $1.3 million. valued at $250,000, as well
The Lawrenceville School

Ultimately, hotel spending will amount to as marketing, v
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2500 Main Street,
almost $3.8 million. The New Jersey hotel/ $2 million.
Lawrenceville

motel state occupancy fee is 5 percent plus a
Flag football

The Hun School of Princeton
176 Edgerstoune Road,

Princeton
Basketball

FEDERAL, STATE, AND LOCAL TAX REVENUE
Peddie School

201 S. Main Street, Hightstown
The federal income tax is calculated only for $2.7 million of the
Gymnastics
Special Olympics staf. Utilizing a 10 percent income tax rate,

$270,000 will be generated. New Jersey income tax, utilizing 3. .
5 5
percent for the $2.7 million that is dedicated to the Special Olym
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c
Brunswick Lanes
790 U.S. 1, N. Brunswick
staf, will generate approximately $94,500.
The average spending total is $6 million. Utilizing 7 percent, the sales tax alone will
Bowling
generate $420,000. Average family spending, totaling $1.3 million, will generate $91,875 in

Sun National Bank Center
sales tax. Hotel spending will generate $266,000 in sales tax, and an additional $190,000 in
81 Hamilton Avenue, Trenton
New Jersey hotel/motel state occupancy fees with $114,000 in municipal hotel/motel state

Closing Ceremony— occupancy fees. Volunteers will spend $382,000 and generate $35,220 in sales tax. The total
Friday, June 20
tax revenue is anticipated to be $1,123,095.

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