Page 42 - MidJersey Business - May 2014

Your Business

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HR + Recruitment

ARE YOU FISHING IN THE RIGHT PLACE?

Technology helps small businesses hire big talent |
Sby Susan Vitale

maller budgets. Fewer HR staf. Lower brand aware- Historically, limited recruiting and hiring budgets have pre-

ness. These are just some of the hiring challenges cluded small businesses from taking advantage of HR technology
all small businesses face, even those who market or glitzy career websites, but today’s afordable human resources

and sell recruitment software. Findings from a new software enables growing organizations to leverage technology to

Wells Fargo survey of small business owners cited reduce both the time and cost per hire.
hiring as one of the most important challenges for In addition to savings associated with each new hire, businesses

these entrepreneurs. At the same time, more small business own- also save money through a subscription fee that applies to just the
ers said they expect to increase hiring in the next 12 months. technology they use. Software-as-a-Service (SaaS), is a model

So why are small business owners feeling anxious about grow- where businesses subscribe to a web-based solution instead of
ing their workforces? actually purchasing, installing, and maintaining the technology

The stakes are relatively much greater—and the margin for onsite. SaaS eiciencies are what can help level the ield when
error much slimmer—for small businesses than for their larger, small and big businesses are after the same quality candidates.

resource-rich counterparts. For small and medium-sized busi- The most beneicial HR technologies let recruiters eiciently
nesses (SMBs), each hire matters in terms of time and money identify top candidates and also achieve buy-in from applicants

associated with attracting, screening, and onboarding.
by making the application process easy and user-friendly.
Technology can help small businesses capture those desirable Ask yourself if your growing business could beneit from cloud-

high-value employees in a cost- and time-efective way, even when based solutions that attract and screen talent these ways:
going nose-to-nose with much larger enterprises. One way is with a

small business’ online presence.
Take recruitment online
Research from iCIMS Inc.’s Hire Expectations Institute found Maximize advertising results. with solutions that can make it easy to advertise open jobs

that 78 percent of candidates agree that the professionalism, look, through job boards, social media, and even search engines. Since

and feel of a company’s career portal is a “moderately important” people spend so much time online, ensuring your jobs appear
to “highly important” deciding factor in whether to apply for a job across multiple advertising sources gives you a better chance of

within the organization.
being found by browsing candidates. Employee referrals typi-

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