Page 45 - MidJersey Business - May 2014

All four of these plots share an impor-
hang on to his dream, which made his suc- Nick Nanton is an Emmy Award-winning director
cess story even sweeter to the audience. tant attribute that makes them efective in and producer and CEO of The Dicks + Nanton
How you can use it:
This is perhaps the StorySelling: they are all about overcom- Celebrity Branding Agency. As a top business agent,
easiest plot to translate. Most entrepre- ing obstacles to achieve a rewarding con- international speaker, and consultant, he has reined

neurs started with virtually nothing and clusion. Building your business through the area of personal branding, direct media, market-
built their businesses from scratch—and StorySelling is not only a powerful tool— ing, and PR for business growth. His book StorySelling

they have plenty of stories to illustrate it’s genuine. When you’re honest about details the persuasive value of story in business and
that point. Even if you come from well-of your struggles, your audience relates, and entrepreneurism, and outlines the steps necessary to

circumstances, you probably still have when you triumph over obstacles, your achieve success in marketing through storytelling and
stories of the diiculties in beginning audience stands up and cheers. Just like at
media. For more information, visit DNAgency.com,
your business. For example, the branded the end of—what else?—a Rocky movie.
email info@DNAgency.com or call 888.364.8101.
ilm Car Men spotlighted car dealer

Tracy Myers, whose dad owned his car lot
before him. If you think there’s not much

of a rags-to-riches quality to that, you’re
wrong because his dad made him start at
THE SAME UNCOMMON
the bottom, washing cars, and eventually
work his way up.
SUPPORT YOU’VE COME TO

KNOW AND TRUST.
PLOT NO. 3: THE QUEST
Stallone’s quest was obvious—he not only

wanted to sell his screenplay, he wanted
to star in the movie, too.
Additional Resources
How you can use it: If you had to search
for the perfect location or the most power-
To Help You Grow.
ful product or service to sell, or even just
to be the best at what you do, that could be

your version of the quest. When anyone
is in pursuit of a dream, and is willing to

face down all kinds of hardship to reach
that goal, we identify with that person

and want a happy ending for them. That
creates a desire in consumers to buy this

wonderful something.

PLOT NO. 4: REBIRTH
The Stallone story-selling effort pictured
him as completely dead, career-wise.

When the movie went on to become an
Oscar winner, you could deinitely say

Stallone was reborn.
How you can use it: Rebirth is an amaz-

ing StorySelling plot if you’ve gone
through tough times and made it back

to success. During the 2012 Super Bowl,
when Clint Eastwood walked down a

dark alley to sell the comeback of Chrys-
ler, it created a powerful moment. And

it’s not the irst time Chrysler pulled
2564 Brunswick Pike
of the rebirth trick to great efect. Way
Lawrenceville, NJ 08648
back in the 1980s, then-CEO Lee Iacocca
Phone: 609.883.9000
promoted the brand in commercials Formerly Bartolomei Pucciarelli, LLC
Fax: 609.883.9008
after the car company came back from
Working Together Sets Us Apart
www.hbkcpa.com
bankruptcy.

may 2014 43