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SIMON SINEK
Simon O. Sinek (born October 9, 1973) is a British/American author, motivational speaker and marketing consultant. He is the author of three books including the 2009 best seller Start With Why: How Great Leaders Inspire Everyone to Take Action (2009).
https://en.wikipedia.org/wiki/Simon_Sinek https://www.startwithwhy.com/about/biography.aspx
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Chapter 7 - Consider the following
