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BRAMAN EMBRACES THE MILLENNIAL
There’s so much good to say about the Millennial generation. They are the rst
in history that have grown up completely immersed in a world of digital technology. Their belief is that technology actually brings people closer together rather than farther apart. They are well‐educated,
and have a strong sense of community
on both a local and global scale, with a tendency to focus on the large needs of society more than their own individual ones. They feel obligated, and believe they can, make the world a better place.
Braman loves Millennials, and Millennials love Braman. Here are two examples:
Giselle Bader
Giselle Bader, 27, came to Braman based on a friend’s referral. She was taken with the seamless experience, which was contrary to her encounters with other dealerships. She adores her BMW X3 SAV for its safety features and says it’s the perfect size. She’s impressed by the mod- el’s practicality and even gets an extra thrill of the bird’s eye view the navigation provides when entering a parking space. “It’s incredibly entertaining!” exclaims Giselle, with the enthusiasm for technol- ogy generally attributed to the Millennial generation. A West Palm Beach resident for about 15 years, Giselle works in the construction industry (rare for a female but no doubt a character‐builder) and it is unlikely for her to ever leave. Nor will she visit any other dealership than Braman.
Matthew Bryant
Matthew Bryant, also 27, shopped around rst but found Braman to be the most “customer‐friendly.” He was further pleased by the experience, which he describes as “professional, fast, and just great overall.” Matthew loves his BMW 320i, which he says provides a smooth ride and performs e ortlessly, and true to his Millennial tendency to care about the environment through appreciation of its gas e ciency. Though he might upgrade to a more powerful model at some point down the line, he’ll stick with Braman for sure. Matthew is a Registered Nurse for
a Palm Beach County facility where he
specializes in psychiatric care and drug addiction. He also owns Pizza Roma o Forest Hill and Military Trail, and encour- ages everyone to pop in for a slice or two.
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