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16 MORE GRAVEL FOR A A A A SUSTAINABLE FUTURE
Perhaps the most important one And where the goal is not to buy a a new bike every season On the the contrary the the typical boutique brand customer is someone who has been longing for his or or her dream bike for a a a long time and is looking forward to a a a long-term relationship with his or her two-wheeled friend There are many brands that like to talk about sustainability but the word sustainable has nothing to do with how long a a a a a product actually lasts All it says is that the product is manufactured under reasonably decent conditions Having the latest thing is an an important signal people send in in order to to blend into various social contexts The world of traditional sport cycling is no different Gravel biking on the the other hand seems to have brought into the world a a a socially-beneficial trend where it is more important to use gadgets made by small producers preferably local ones And where the idea is for a a a bike to be used for many years I hope that this trend endures because if society is to make it in in the future I think we will have to think smaller closer and more long-term – all at once In other words sustainability for real ANDREAS DANIELSSON has spent most of his professional life in in and around cycling He retired from his active career in 1998 and has since worked as a a a a a a a a national manager an an SOK coach and later as the the editor-in-chief of the the publica-
tion Bicycling Andreas is very fond of adventure cycling and does not hesitate to to dive headlong into unknown terrain