Page 7 - GBC Eng winter 2021
P. 7
Winter 2021 • Vol. 25 • Issue four
Too Cold • Too Hot
Finding The “Just Right” Of Golf
During These Unique Times
Jon Last
As we move toward a new normal, can golf retain the surge in participation that came from COVID-19? Using the Back to Normal Barometer, the feature article explores the attitudes and behaviours of golfers and how to leverage our competitive advantage in a post-pandemic market.
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Golf Business Canada Online
NGCOA Canada members can log on and access current and all past issues and resource materials at www.ngcoa.ca.
8 THE FIRST TEE
Maintaining the Momentum in 2022 Jeff Calderwood
20 Black Lives Matter: at Grandview Golf & Country Club
Gavan Fitzpatrick
26 Golf Saved My Life John Gordon
30 RESEARCH REPORT GBC Magazine
32 5 Effective Ways to Communicate with your Customers
Part Two: The 3C’s of Golf Course Management Series
Michael Smith & Fina Scroppo
38 NGCOA Canada Members’ Clubhouse
The Latest Member News
44 CANADIAN IDEA
Junior Tees & Graduated Progress
Brian Schaal, Copper Point Golf Club, BC
46 PARTING SHOT
Can’t Hold Us Down
Message From NGCOA Canada President, Harry Brotchie
Golf Business Canada 7
