Page 42 - GBC summer 2018 english

2nd Place Idea
Future Stars Junior Program
Lee Tamburano (left)
Canadian Golf and Country Club, Ottawa, ON lee@canadiangolfclub.com
We have always supported junior golf, but struggled to increase the number of junior memberships beyond 20 players. Like most golf operators, we didn’t want to sacri ce tee-time revenue by offering huge discounts for junior members, but we wanted more junior members at the golf course getting exposure to this great game.
We wanted a model where parents could drop off their kids in the morning, and pick them up at the end of the day, or ideally come out to play as well. After much debate, we agreed on the Future Stars Practice and Play Membership.
This membership is only $299. It includes unlimited use of the driving range and practice facility and unlimited play on our 9 Hole East Course - walk-on only. The walk-on component is key, as the juniors are not taking tee-times away from paying golfers. We simply slot them in to available times throughout the day. In our rst year, we exceeded our target of 50 juniors. We happily introduced over 100 new juniors to our course and to the game of golf. We had a $30,000 increase in membership revenue, without sacri cing a single tee time.
In addition, other branches of our business bene ted from the in ux of juniors playing golf. Juniors love french fries, juice and snacks, so we had a major increase in our food and beverage department revenue in those categories.
Other upticks in revenue included pro shop junior merchandise, especially jar balls, and guest rounds in the evening when parents golfed with their children before taking them home.
We are excited to share this concept with our industry colleagues as more juniors on every golf course bene ts our industry, is great for the kids, and will translate to more golfers in the long-term.
42 Golf Business Canada
with Jim thompson
Chris Isaac (right) Product Specialist Turf Equipment and Utility Vehicles, Kubota Canada
Delegates of the 2017 Golf Business Canada Conference & Trade Show exchanged proven revenue boosting or expense management ideas from their facility at the NGCOA Canada Question Period: Great Canadian Idea Fair.
Presented by Kubota Canada, the Great Canadian Idea Fair is one of the most highly regarded and bene cial components of the annual Golf Business Canada Conference & Trade Show.
The 1st place winner was given an opportunity to choose the Kubota tractor, mower, or utility vehicle of their choice. The selected Kubota vehicle will be delivered to the winning club, and will be theirs for one full season. Kubota also provided the top four winners with generous gift baskets.
The top four ideas are presented here in Golf Business Canada magazine.
1st place “Text For Service”: Nevin Dun eld, The Links of GlenEagles, AB
2nd place “Future Star Junior Program”: Lee Tamburano, Canadian G&CC, ON
3rd place “Data Analysis”: Sylvain Beaudet, Groupe Beaudet, QC
4th place “Giant Year End Giveaway”: Paul Kelly, Glendenning Golf, NL