Page 21 - GBC Fall 2022 Eng

There is a new golfer in town. You’ve seen them out having FUN on your courses! They may not look, sound, or play the game the same way that your previous golfers did, but they are the future of the golf industry.
For the first time since the end of the baby boom, ’Boomers’ make up less than 25% of the Canadian population. Millennials (age 26 - 41) now account for the largest share of the working age population and actually outnumber baby boomers in Alberta, Yukon, NWT and Nunavut. By 2029 Millennials will be the largest generation across Canada.1
As the golf industry’s traditional avid customer base is shrink- ing, they are being replaced with a very different generation - Millennials and those coming after them, Gen Z. The lack of other entertainment options brought many new and younger golfers into the game during the pandemic. Understanding the habits of these younger golfing generations is a priority. Keeping these golfers, as other activities now vie for their time and money, is key.
Intermediate Golfers are
the Future
MILLENNIALS ARE A DIVERSE GROUP
Given the large age range of the Millennial generation, the life stages of individuals vary widely. Add in Gen Z (age 10 - 24) and the range widens further. Some Millennials are still students living at home with their parents, others are building careers, raising kids, and living in their own homes.
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