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Power of Benchmarking
the market for golf continues to evolve, a focus on maximizing gross margin from non-golf related revenues will also become more important. Some of the most important benchmarking standards for public and semi-private courses relate to rounds of golf, revenues per round, and labour and other expense ratios. The following are a few examples of
important KPIs by category:
Rounds and Revenue
Naturally, a key measure of performance is rounds played. Beyond revenue, rounds played, and average revenue per round, critical indicators required to understand performance include:
1. Tee time utilization: rounds played compared to rounds available; and, 2. Rounds played yield variance: how much does each round yield, on
average, compared to the highest yielding round.
These indicators allow operators to quickly understand if their pricing model is effective, or if it needs to be adjusted to drive utilization and yield simultaneously higher. While each course and market are differ- ent, if your tee time utilization is below 40% and your average reve- nue per round yield is below 70% of your highest yielding round, sig- ni cant adjustments should be considered to improve perfor- mance. A healthy course will typi- cally run at a utilization rate of 50%
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