Page 22 - GBC Summer ENG flipbook 2024

Derek Orr
Derek has developed and implemented new business and service strategies for global clients, while maintaining a positive reputation among peers and a solid track record in operations management. Derek is a proud PXG Staff Professional & PGA of BC Board member. Contact Derek at derek@ironandwoodsimulators.com or 778.966.2344.
The only constant is change. But far from being a cause for concern, constant evolution means endless opportunities for growth, inno- vation, and prosperity. Even in an industry steeped in tradition, change is everywhere we look. Those who are eager to embrace it, are poised to not only survive, but to thrive in the face of shifting trends and dynamic consumers. Welcome to a new era in golf, where versatility, technology, and adaptation reign supreme.
In late 2019, supported by my pregnant wife Gillian, I broke ground on Iron & Wood Golf Simulators in Victoria, BC. A first of its kind on Vancouver Island, Iron & Wood offers private bays that are powered by Full Swing Golf and multi-sport technology. After 35 years in the industry, working at 9 different facilities in 3 different countries, I was ready to build an environment that showcased my passions; Golf is for everyone, the details matter, and everyone deserves 10’ gimmies.
THE EVOLVING GOLF INDUSTRY
In the ever-evolving landscape of global golf, adapting is not just smart strategy, but a necessity for survival and success. The customers who flock to our facilities are more diverse than ever. This is an opportunity we have been begging to achieve for decades.
22 Golf Business Canada