Page 44 - GBC Summer ENG flipbook 2024

At the 2023 Golf Business Canada Conference & Trade Show, delegates submitted ideas that showcased their best proven money-saving and revenue-generating ideas. The top 11 semi- finalists presented their ideas during the event with delegates voting for their favourite ideas.
It was a competitive process with many creative and impressive ideas from members across the country. The top 4 finalist ideas will be featured in the Golf Business Canada magazine. Compliments of Tee-On Software, each of the 4 finalists received a gift card from Home Hardware, with the winner walking away with a cool $5,000 gift card!
Finalist Idea: Welcome to Golf Day
We hosted this event on a Saturday in July with the goal to invite new golfers to the game. We marketed this to NEW PLAYERS ONLY to ensure the players did not feel out of place taking part with others who have played before.
Registration was free and done online. We offered 6 different groupings which provided the players some flexibility on what times worked best for them. The times that were offered were 9-12, 10-1, 11-2, 12- 3, 1-4 and 2-5.
During the 3 hours we spent 30 minutes on the driving range with an instructor to teach the basics of safety, how to stand, hold the club and swing. We also explained the different golf clubs in their bag and when they should use each club. After that, players practiced solo at the range to get more comfortable with the instruction they had received.
Once they finished at the range, players were taken out onto the course and were designated 1 hole that was theirs for an entire hour. They could play that hole as fast or slow as they wanted and as many times as possible during that hour. We supplied rental clubs on every hole and golf balls so the players did not need to bring anything if they did not have equipment.
After an hour on the course, all players came off the course to a BBQ lunch and a mini putt tournament on Mini Devil mini putt course. It was a great way to finish off the experience and have everyone come together with a little bit of fun before heading home.
2023 Winner : Staff Wellness Jason Porter, Riverside Golf Club, NB
Finalist: Gimme Sticks Kevin Graf, Woodside Golf Course, AB
Finalist: Power Cart Advertising Brian Schall, Copper Point Golf, BC
Finalist: Welcome To Golf Day Blake Clayton, Blue Devil Golf Club, AB
This is the second year we have run the event with a lot of success! We are looking forward to year 3 and growing it bigger to make sure we can attract more new players to the game and to our facilities.
Golf Business Canada
44 Golf Business Canada
Blake Clayton, Blue Devil Golf Club, AB