Page 21 - GBC Spring 2023 Eng

EVERY club with EVERY challenge, there does appear to be a sliver of a silver lining for those clubs who are finding new and creative ways to attract and retain staff.
If you are struggling to find superstars, or even warm bodies, then I am hopeful that some of the concepts, ideas, and best practices I gained from my collective peers and gurus at the conference can help you become an employer of choice in your market this season.
BE A STORYTELLER
Most likely you are advertising to get golfers, but what are you doing to advertise to get workers? Or more importantly, if they are hearing about you on campus, what is your ‘brand’ as a place to work?
Just like great advertising sells products, we need great messaging to tell a potential employee why we have a great place to work. The awesome skills they will learn (like creatively answering questions such as “why can’t I have an 8AM tee time EVERY weekend?” without rolling your eyes) or the fact that every employee can play some free golf or get discounts on cool clothes.
Great places to work have crafted their employee attraction story and have clearly identified what kind of culture they want to have and what type of individual suits that culture. They can easily explain in the
WHY THE F#@K SHOULD
I WORK FOR YOU?
Golf Business Canada 21