Page 7 - GBC Spring 2023 Eng

Spring • Vol. 27 • Issue One
‘UnMarket’ Your Way to More Golfers
and Staff! Scott Stratten Fresh off the 2022 Golf Business Canada Conference & Trade Show, where he was the highest rated opening keynote speaker ever, Scott delves into non-traditional marketing strategies to set yourself apart from the competition. With tips and insights that are applicable to every golf facility, this article is a must-read.
Think LIKE THERE IS
No Box
10
Golf Business Canada Online
NGCOA Canada members can log on and access current and all past issues and resource materials at www.ngcoa.ca.
8 THE FIRST TEE
Leadership Insights from the Conference Jeff Calderwood
20 Why The F#@K Should I Work For You? James Cronk
26 Think Beyond The Box Jay Ashton
28 5 Tips to Improve Communication: Bridging the Generational Gap
Pam Paquet
32 RESEARCH REPORT GBC Magazine
34 2022 Golf Business Canada Conference & Trade Show: A Sold Out Success
GBC Magazine
40 CANADIAN IDEA Virtual Advent Calendar
Jenna White, The Redwoods, BC
42 NGCOA CANADA MEMBERS’ CLUBHOUSE
Golfmax Suppliers, New NGCOA Canada Members, and Introducing New NGCOA Canada Board of Directors
46 PARTING SHOT
Allow Me To Introduce Myself
Message From NGCOA Canada President, Daniel Pilon
Golf Business Canada 7