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times more than a customer who visits once. The research tells us that it costs ve times more to acquire a new customer than to retain an existing one, and a repeat customer will spend 67% more than a new one.
Reward loyal customers accord- ingly, with a tiered customer loyalty system and your customers
will value the number of visits paid to your course that much more. They won’t want to leave because leaving comes with so many disadvantages.
One example from Ratcliffe Golf Services that stands out to me is their tiered silver, gold, and plati- num loyalty tiers that give constant rewards for maintained points. If
you have 2500+ points in your account, you get a free hot dog, chips, a drink with each paid 18-hole round. You keep the points, you get bonus snacks, and you want to save points so you can become a platinum level and receive even more perks like preferred parking or free carts!
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