Page 33 - GBC Spring 2019 ENG
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Step 4, Amazon reviews and repeats. Is the customer satis ed with their purchase? They learn if the customer will purchase again. Did they write a product review? Did they share their purchase online with their friends?
In summary, the Amazon customer cycle never ends. The whole time Amazon is learning behaviour and is better able to market to their customers by applying the data learned through their customer journey.
USING MOBILE TO BOOK TEE TIMES
Now let’s apply the Amazon formula to rounds of golf and tie in the mobile experience and your customer journey.
Step 1, booking a tee time. The customer wants to book a tee time at your course through the conve- nience of their mobile device. Your course app is the platform to do so because it’s branded to your club and your club only.
The system learns: What day the round is booked? What rate that round was booked at? How many days in advance was that round
There’s
An App
For That
How mobile technology can enhance
your customer experience and bottom line
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