Page 36 - GBC Spring 2019 ENG

of them. Your pace of play will im- prove because orders will be waiting for groups to pass through. Your beverage cart can be summoned to those big spending groups. Lastly, for course operators that want to turn their F&B offering outward to the local community a complete app makes it possible to order take out!
Matt Staffen, President and GM of St. Marys Golf & Country Club in Ontario has attributed his operations increase in F&B sales to his mobile ordering solution. This mobile solution works seamlessly with his POS system to communi- cate orders and have them either delivered to golfers on course or available for pick up at the club- house. Additionally, St. Marys has expanded this offering to nearby residents to help increase opportu- nities for kitchen sales.
Matt says, “It’s more about
trying to provide customer value and
app, you can connect to your busi- ness. For example, click to order through my mobile app is a new way to get orders that can be available to someone on the course or a local nearby that wants to pick up food.”
MOBILE & YOUR BOTTOM LINE
In today’s mobile marketplace, your programs can be enhanced signi - cantly through your branded course application. There is no denying mobile is well positioned to help every type of facility navigate the market forces driving all industries to mobile. Take advantage of tech- nology by enhancing your customer experience, increasing customer engagement, and becoming an effec- tive communicator for your club.
Amazon has become one of the biggest companies on the planet, riding on the back of mobile tech- nology, and improving their customer journey. Why not your course?
an experience. If you have your own Golf Business
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Golf Business Canada