Page 12 - GBC winter issue ENG 2019

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Golf Business Canada
Florida Georgia Line at Hamilton. One night later, The Glorious Sons played a near sell out show to complete this year’s RBCxMusic Concert Series in conjunction with Live Nation.
Throughout the week in an area of the golf course called ‘Hamilton Fare Way’ there were culinary experiences, a Steam Whistle Brewing patio area, Closest to the Pin simulator, Titleist golf ball ttingzone,amini-puttarea, kids crafts area, on-going musical performances and a chance to have your picture taken with the RBC Canadian Open trophy, the Open Championship’s Claret Jug and the FedEx Cup trophy.
“World-class golf, foods and music is what the new RBC
Canadian Open is all about,” said tournament director Bryan Crawford. “It’s been a mission of ours to raise the pro le of the tournament through the fan experience.”
A similar spectator rst-kids rstatmospherewasonfulldisplay at Magna. Canadian Paci c’s ‘CP Has Heart Family Zone’ featured a Closest to the Pin challenge, an Imagination Playground (foam blocks), CP’s Little General miniature train, Autograph Alley, Steam Whistle beer garden and cool games and crafts for young and old alike.
Titleist repeated its ball tting experience; RBC was present with their front row, Muskoka chair, ‘Someday Seats’ and patrons had
ample culinary options through three local food trucks in The Horse- shoe. A good time was had by all.
One of the week’s highlights was the #BrookeBrigade. Sponsored by Golf Town, juniors at this year’s CP Women’s Open received a free T-shirt and rally towel along with special #BrookeBrigade viewing zones at Magna to watch Henderson in action.
“If people have cool stuff to see and do and you complement that with the best women’s players in the world its win-win,” said Ryan Paul, CP Women’s Open tournament director.
TOPTRACER IS HOW COOL?
Topgolf’s expansion into Canada remains a work in progress. Toronto is believed to be the global golf entertainment brand’s inaugural location north of the border with a network of as many as 6-7 regional sites under consideration across the country.
Until then, Toptracer Range (and other simulator-based technologies) has given owners/operators an alternative. The portable version of Topgolf offers new streams of revenue potential with a bold new technology platform capable of extending a course’s range hours into the evening or, with the right type of infrastructure, be a conduit for year-round operation. For cold