Page 16 - GBC winter issue ENG 2019
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Shawn Hunter
Shawn has been a Regional Director with the NGCOA Canada in both the Southwestern Ontario and Eastern Ontario/Outaouais Chapters for the past 13 years, during which time he has been actively engaged in a wide range of members’ issues, including marketing and sales. Contact Shawn at shunter@ngcoa.ca or 519.777.3098.
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Why are so many servers and bartenders afraid of upselling? Is it that they don’t want to come across too pushy? Or appear to be trying to gouge the guest? Or is it that they don’t know how to properly upsell?
Most often, when servers think or feel this way it’s because they just don’t get it. When upselling is done properly, it doesn’t feel like a sales experience. You are simply satisfy- ing a need the customer has, not jamming something down their throat. So, as owners and managers you need to teach your team the ne art of upselling and why it’s crucial to your food & beverage depart- ment’s success.
Golf Business Canada
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