Page 22 - GBC winter issue ENG 2019

Darren Cabral
Darren is the President of Suits Social Inc. one of the top 3 social media marketing agencies in Canada. Suits Social Golf Marketing is a specialized division helping golf courses acquire new customers, increase revenue with social media, and delivering measurable ROI. Contact Suits Social at info@suitssocial.com or 705.417.3233.
The golf industry is changing, there is no denying that. The older demographic that once dominated the ranks of members and players is shrinking. In turn, golf clubs have been looking to a younger demographic to ll the gap. This makes sense, as there is no doubt that millennials under the age of 30 are the future of the sport. When spending your hard-earned market- ing dollars to attract customers, you are going to want to focus on them for obvious reasons.
Millennials currently outnum- ber even the baby boomer genera- tion. Millennials in the mid to top range of the spectrum (25-34) have signi cant disposable income, as they are not yet bogged down by the realities and responsibilities of life, such as planning for retire- ment, saving for their children’s education, etc. As well, they have a longer projected lifetime value. Win them over now, and you might have a customer for the next 30, 40 or even 50+ years. So you have a demographic larger than any other, with more money to spend, and a longer projected life- time value to spend it, seems like a no brainer, doesn’t it?
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