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1) High-quality photos and video, with an emphasis on video.
2) Consistent posting of relevant content; for instance, your last post
should not be from 3 months ago!
3) UGC (User-generated content) meaning content from your existing
customer. This could include testimonials, reviews, or just footage of actual people playing your course. Anything that makes it look like others value your golf course.
4) Excitement and energy. Does your content re ect a club that’s fun and engaging, or a boring, stuffy, old-boys club? Showcase events, tournaments, and other activities often.
5) Players and staff that look like them. This is an important and often- overlooked factor. If you want to attract millennials to your club, make sure you feature more millennials in your content!
DEVELOPING A SOCIAL MEDIA SALES FUNNEL
A Social Media Sales Funnel is essentially a step by step process that your customers will travel through, from when they rst become aware of your brand, product or service, to when they actually make a purchase or refer a friend. The beauty of manufacturing a sales funnel on social media is that you can target a speci c type of customer (in this case, millennials), with a very speci c set of offers.
On social media, each stage of the sales funnel represents a social media ad campaign driving traf c to different pieces of content, webpages, and offers. The speci c stages of a Social Media Sales Funnel will vary depending on what your goals are, but we typi- cally like to split it up into 3 stages/ campaigns as seen below.
Step 1: Brand Awareness
At the Brand Awareness stage, we are lling the top of the funnel. The goal of this rst stage is to generate massive, targeted attention for your content and your overall golf club brand. The best way to approach this stage is giving value rst. This could be a fun video, such as “3 Putting Tips to 10X your game”, or it can be as simple as an engaging video tour of your golf course.
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