Page 42 - GBC winter issue ENG 2019

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4th Place Idea
We’ve corralled the best of the best ideas! Presented by Kubota Canada, the Great Canadian Idea Round Up is one of the most highly regarded and bene cial components of the annual Golf Business Canada Conference & Trade Show.
Delegates voted on their favourite revenue boosting or expense manage- ment ideas. It has been our pleasure to present the four winning ideas in Golf Business Canada magazine over the past year.
Carol McCarthy, Cottonwood G&CC, AB carolm@cottonwoodgcc.com
Winner “On Course Food & Beverage Delivery” Slade King, Play Golf Calgary, AB
2nd place “Staff Scheduling Software” Lee Tamburano, Canadian G&CC, ON
3rd place “Tournament Sidewalk Sale” Jenifer Wright, Westwood Plateau G&CC, BC
4th place “Wine Around the Globe” Carol McCarthy, Cottonwood G&CC, AB
Our goal with wine around the globe was to drive traf c to our clubhouse and make it a destination for our members.
We created ‘passports’ (in house with coil binding) for our members and listed the wines that were being offered each month. We started in May and nished in September. Over 5 months, we sampled 8 different wines from 6 different countries: Spain, Portugal, Chile, New Zealand, U.S.A., and Canada.
The wines were changed out each month and the participants had to obtain 6 stamps each month to qualify for the draw. One 6-ounce glass of wine was worth 1 stamp and one bottle of wine was worth 4 stamps. None of these wines were top shelf. They were each from small, mostly family run wineries.
The prize was a wine tour in California! We found a travel company to donate a trip for 2 to California. We then found a wine rep who organized limo transportation
The Globe
42 Golf Business Canada
Our 1st Place Winner, Slade King was given an opportunity to choose the Kubota tractor, mower, or utility vehicle of his choice, and ultimately went with the tractor. The Kubota tractor will be theirs for one full season. Kubota also provided the top four winners with generous gift baskets.
Wine
Around
and wine tours for the 4 days that the winning couple was in wine country. To determine the winners, we did a reverse draw with all the passports that were submitted at the end of the season.
Exposure was key to securing the wine tour and travel donations. They had their brand and their company in front of 400 members, for 6 months. Product knowledge was also essential for our staff, and they were very engaged and excited to learn about all the wines each month.
This initiative was a labour of love and required lots of organization and attention to detail, but we wanted to ensure a unique experience for our members. We increased our wine sales by 64%, increased the traf c in our lounge, increased our members ‘lingering’ time and most of all increased the level of wine knowledge for staff and members.