Page 5 - GBC winter issue ENG 2019
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Winter 2019 • Vol. 23 • Issue Four
GOLF IS COOL AGAIN!
Rick Young
Golf has officially hit the reset button. The game is being re-imagined to appeal to a wider demographic and stakeholders are buying in. From cutting edge technology to revolutionary equipment to Tiger Woods’ career comeback, the feature article explores golf’s resurgence.
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Golf Business Canada Online
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THE FIRST TEE
Golf Is Cooler Than Ever
Jeff Calderwood
12 Tips to Upselling
Shawn Hunter
Marketing to Millennials
Darren Cabral
RESEARCH REPORT
GBC Magazine
Driving On-Site Sales with Beacon Technology
Ron Struthers
NGCOA Canada Members’ Clubhouse
The Latest Member Events
MARKET PLACE
For Sale: Golf Course Real Estate Listings
CANADIAN IDEA
Wine Around The Globe
Carol McCarthy, Cottonwood G&CC, AB
PARTING SHOT
Capitalize on Golf’s Resurgence
Message From The President, Lesley McMahon
Golf Business Canada 5
