Page 45 - Fall 2017 english
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The most important revenue streams come from ‘bottom line’ revenue generators where the majority of costs are already paid, such as green fees, member dues, power cart revenue (rental clubs and pull carts typically have low revenue volume) and driving range revenue.
Merchandise sales typically have a cost of goods of 75%, producing a 25% profit, and food and beverage sales have a cost of 80% to 90% (including payroll of approximately 46% to 48%), producing a profit of 10% to 20%.
The
Balancing
Act
Reducing
staff levels versus meeting customer expectations
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