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Increase sales
and build your brand with the right messaging
The problem with neglecting your online presence is that it is where your golfer makes the decision of whether or not you’re going to be the place to play. A good online presence draws in your customer, so they get to know your brand.
Taking the time to use your words well can drive more pro t to your bottom line. Well-crafted words have the power to bring golfers back time and again and separate you from your competitors.
Words
Have
Giving your online presence a renovation is a very cost effective method of increasing sales. For example, if you have a well-crafted tee time con rmation email that changes once a week or even once a month, golfers will select your golf course over your competitors simply to be entertained by this email.
Power!
When your words speak directly to your golfer, they are drawn to your golf course because your words make it seem like you’re speaking directly to them. It feels like you’re in your golfer’s brain and are answering questions, problem solving, and being their friend before they ever walk up to your counter.
Words have the power to build a relationship with your golfer by providing the sense of belonging that everyone craves. Renovating your entire online presence may seem like a daunting task, so let’s take a look at some areas where you can start making a difference today.
RENOVATING YOUR ONLINE PRESENCE
What do the words on your website, social media and emails say about your course? Are they making a good impression?
It is very tempting to simply use the email template provided or the words that the website developer loaded on your site for your online presence. It’s easy. You’re busy mowing greens, planting owers, edging sidewalks, and cleaning restrooms to perfect your golfer’s experience. The last thing you have time to consider is your words!
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