Page 23 - GBC Spring 2022 ENG

This is part 1 of a 2-part series that will focus on building an operations and strategic plan in the face of COVID-19. Part 2 will be published in the Summer 2022 issue.
safety and the benefits of wide- open outdoor spaces. And finally, “working from home” for some means that their 2PM conference call will be had on the 8th tee box.
The result is that many of these factors are having a positive impact on the golf industry, and it’s clear that as we head into the 2022 golf season, we are not in Kansas anymore and whatever ‘plan’ we were using pre- COVID no longer applies.
It’s A Whole New World... so time for a Whole New Strategic Plan!
So, if you haven’t yet, it might be time to throw out that old strategic plan document on the shelf and instead, create a PLAN FOR SUCCESS IN 2022 and beyond!
THE PLANNING PROCESS
Benjamin Franklin said, “If you fail to plan then you plan to fail” (possibly just after his kite was struck by lightning). At Cronk Group, when we work with clients, we try to answer three simple questions.
The first question is “Where are we?” So many clichés could be used for question #1 but my favourite is, “If it ain’t broke don’t fix it”. By gathering data, with surveys, financials and processes, we can determine what’s working within our operation and what’s not.
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