Page 16 - GBC summer ENG 2023

Looking Back And Forward: Labour Costs Comparison
2022 vs. 2021 Outlook 2023
Private Public Combined
Private Public
Combined Combined
2022 vs. 2021
Outlook 2023
Private Public Combined
Private Public
up 13.7%
up 13.2%
up 13.7% up 13.3%
up 13.2% up 13.3%
Labour Costs Labour Costs
Labour Costs up 6.6% Labour Costs
up 6.6% up 9.6%
up 10.3% up 9.6%
up 10.3%
Labour (% of revenue)
31.2% Labour(%ofrevenue) 32.7%
31.2% 32.4%
32.7%
Labour (% of revenue) 32.8% Labour(%ofrevenue)
34.9%
32.8% 34.5%
34.9%
16
Golf Business Canada
32.4% 34.5%
golfers. The yearend 2022 results STAFF LEVELS
*NGCOA Canada 2023 Pulse Report
for private clubs was 2.1%, semi- privates at 5.3%, and public at 4.2%.
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Recruiting full staff teams was challenging for most golf courses in 2022. Only 26% reported that they filled all positions, with private clubs more severely affected than semi-private and publics. The most difficult positions to fill were Chefs, followed by F&B Managers. Mechanics were the most challenging in the turf department, followed closely by Assistant Superintendents.
For 2023, early indications are that the number of applicants for seasonal staff appears to be significantly improving. However, concerns about the long-term ability to attract full-time careers in golf course operations persist. “At our Play Golf Calgary courses, we are now getting up to 30 applicants for some seasonal positions we were struggling to fill last year”, states Slade King, COO. “I am still concerned about the weakness in the pipeline for positions such as assistant supers though.”
LABOUR COST
Following an increase of 13.3% in average total labour cost last year, golf operators are forecasting another 9.6% hike for 2023. General inflation, any further staff shortages, the impact of legislated minimum wage increases, and competition from other industries are driving up golf wages.
Canadian golf operators should take advantage of the NGCOA Canada’s recently released 2023 Compensation and Benefits Report to make well-informed staffing decisions. All of the key positions at typical golf courses are reported on and segmented into numerous categories to align with whatever type of club, size of operation, location, and experience of the employee you need.
MARKETING EXPENSES
For 2023, Canadian golf courses are budgeting higher marketing expenses than in 2022. With a couple years now of gradual decline in rounds played from the peak of the pandemic, it appears that investing in more advertis- ing and promotion is becoming a higher priority.