Page 31 - GBC ENG Winter 2025

sons, and projections—you name it.
And that’s just green fees! Every
department now has KPIs that,
together, tell the full story of our
business. (KPIs, are something I
also learned about in that very first
conference session!).
Today, our decision-making is
deeply data-driven, supported by
NGCOA Canada’s Research Depart-
ment. Their Annual Pulse Report
provides a big-picture view of
industry trends, invaluable for
budget planning and operator
discussions. The Compensation and
Benefits Report is essential during
salary negotiations and staffing
reviews. Combined with our own
three-year trends, budget season
feels less like guesswork and more
like game-planning.
Once the season begins, we track
daily metrics — rounds, revenues,
even a simple weather rating – to
measure progress against budget
and prior years. When the NGCOA
Canada Monthly Rounds Played
Report and Weather Report arrive,
we align with our own data to
ensure accuracy. (Pro tip: rating
weather daily is a lifesaver when
reviewing historical sales to decide
on staffing, predict weekend
demand, or evaluate whether a May
tournament is worth more than a
regular play day.)
Of course, rounds and weather
can be a little subjective. That’s why
the Monthly Revenue Reports are
invaluable —a no-spin snapshot of
market performance, drawn directly
from course banking transactions
via Moneris. The few minutes it
takes to enter our data each month
is time well spent.
Having all of this data at our
fingertips has helped us create
loyalty programs to increase rounds,
implement dynamic pricing
resulting in a 20%+ increase in
average greenfee, and gave us
confidence in implementing tee
time deposits. These incremental
data-driven decisions have
produced a significant and lasting
impact on our bottom line.
And to think—it all began with
a single seed planted at an NGCOA
Canada conference many years ago.
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B Bu usi sin ness ess
Canad Canada a
NGCOA Canada’s
2025 Compensation
& Benefits Report
It’s compensation planning time. Don’t
begin your budgeting until you have
ordered a copy of the most recent and
reliable compensation and benefits
data across our industry!
•  Are you confident you are paying
competitive rates for your key
management positions?
•  Do you know if you are allocating
enough resources to your compen-
sation and benefits program?
•  How do your annual pay increases
compare to the rest of the industry?
The NGCOA Canada’s 2025
Compensation & Benefits Report will
help answer these questions and
more. It is now available … do you
have your copy? The report contains
trusted benchmarks on pay, benefits
and retention for the 12 key positions
at your golf facility. This report is FREE
for participating NGCOA Canada
members but is also available to be
purchased for only $549+tax for
NGCOA Canada members OR
$695+tax regular price. To order your
copy, visit www.ngcoa.ca or contact
Jordan at jvizena@ngcoa.ca.
Golf Business Canada 31