Page 64 - Book Funnels & Amazon Ads
P. 64
BOOK FUNNELS & AMAZON ADS
7. When starting out, we’ll start with a Fixed campaign bidding since Amazon doesn’t have enough data yet to make informed decisions on our book. This will mean spend won’t be allocated as efficiently but if we don’t do this to start with, we may not get any impressions or clicks at all.
8. Select Standard Ad Format.
9. In the Products section click on the Kindle and Paperback versions of your book.
10. In the Targeting section click on Keyword Targeting.
11. In the Keyword Targeting Section, click on Enter List.
12. Change the Bid to Default Bid and enter in 23¢.
13. Next to Match Type, deselect Broad and Phrase by clicking on those checkboxes.
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