Page 108 - Amazon Ads - Paperbook - v6
P. 108
BOOK FUNNELS & AMAZON ADS
Within the Auto campaign, each targeting group match type is going
to have a different conversion rate. We’ll treat each of these types as a
separate funnel. Since Amazon doesn’t give you this outright, you can
figure it out yourself.
Close Match: 3 sales for 9 clicks or a conversion rate of 33%
Compliments: 1 sale for 16 clicks or a conversion rate of 6.25%
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