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UPPER RIGHT MARKETING | 675 SETZER WAY, LEXINGTON, KY 40508 | LINDSEY SEIBERT | 859.294.4705 | LINDSEY@UPPERRM.COM
Executive Summary
Upper Right Marketing (URM) is pleased to submit this response to the Request for Proposal for Merchandise Partner with 1/ST. In this response, you will find all of the information requested in the Request for Proposal.
URM believes that 1/ST should focus on what 1/ST does best... blend the worlds of sports, entertainment and hospitality to engage the next generation of fans... and allow URM to do what URM does best... lead our partners to enhance their brand through fashion-forward, trend-right merchandise campaigns.
Our Merchandise Philosophy is straight forward: Present the correct mix of on-trend, branded fashion merchandise and focused Key Items. And never, ever run out of best sellers.
OUR PLAN IS THE FOLLOWING:
Develop and launch a singular e-commerce website which will integrate all 1/ST Marquee Events and Venues within 90 days of a signed agreement.
Build exciting merchandise programs for each Marquee Event, Website, and Venue to align with 1/ST branding. URM understands the art of developing
a cohesive product assortment while keeping the unique flavor of each Venue.
Introduce luxury fashion brands to the merchandise assortment. URM works daily to develop special, co-branded merchadise with our brand partners.
Build an aggressive marketing and social media strategy for the Holiday 2021 e-commerce launch.
Consult with 1/ST to standardize the current POS platforms throughout Venue Showrooms.
Work with 1/ST to help blend the worlds of sports, entertainment, and hospitality through one cohesive merchandise look.
Develop a merchandise program for 1/ST Corporate.
URM works best with exceptional organizations that require the highest level of corporate agility, operational transparency and customer experience.
URM WOULD BE HONORED TO PARTNER WITH 1/ST.