Page 10 - FC Brand Book

Identity Social Media Email Promos Posters Web Sales Direct Mail Outdoor Print Digital Media Our Brand Touchpoints A touchpoint is any bit of interaction
or communication between a a a a a a brand and and its customers These touchpoints shape shape a a a a a a customer’s perception perception of our brand and and in turn perceptions shape shape our identity In reality it’s all about what what the customer thinks - not what what we we think think so we we want to to to be clear concise and consistent in in in our touchpoints Ads Brand Brochures