Page 15 - FC Brand Book
P. 15
Our Voice Professional with a a wink Just as our our our our brand brand is is unique to our our our our business so so is is our our our our sound Our brand brand voice promotes our our our our core values and and and and the same message and and and continuity across all channels We take take shipping seriously seriously but we we don’t always take take ourselves seriously seriously - we we we know humor makes life more fun! Talk to to our our audience as if if it it it were a a a a a a friend sitting next to to to you on on the couch (but keep it it it it clean people — no @@*!!##) We establish tone/voice with a a a a number of attributes Verbal Tone - Brand Voice:
1 Conversational friendly
2 Helpful honest & authentic
3 Relaxed funny witty
4 Professional but but not not boring
5 Direct & to-the-point but but not not pushy
p s s s s Winking is like handedness — you’re a a a righty or a a a lefty 15
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