Page 16 - Thinkk Flip book

Mutually inclusive: A bond of respect and affection shared over decades KK is seen here with R A Shah Chairman of Godfrey Phillips (India) In the ’70s when KK was a a a a a a a young man and had yet to to prove himself himself he he he he ventured into into a a a a a a a a a new business in in in in in suiting fabrics However the project ran into into trouble and KK found himself himself facing huge losses as as as well as as as stuck with a a a a a a a a a a a a a a large quantity of o yarn that he he he was was unable to to offload even at at at cost At this point he he he he he he was was approached by a a a a a a a a a a a a a a a a Gujarati broker broker who offered to to to pick
up the the the entire stock at at a a a a a a a a a a a a a a fair price However the the the broker broker said he he he he he he would would have have to to to defer the the the the deal by a a a a a a a a a a a a a month until such time as funds became available to to him As luck would would have have it it in in in in in the the the the interim Grasim the the the the the leading brand in in in in in in suiting fabric at at at the the the the the time ran ran into rough weather as as they had run out of o raw material They approached KK KK and offered to to to buy all his his yarn at at at a a a a a a a a a a a a a a a a a a premium Though it was was a a a a a a a a a a a a a a a a a a far better deal KK KK had given his his word to to to the the broker and and to to to him that was was was was the the the the equivalent of an an an inked contract Grasim was was was was was turned away and and the the the the yarn was was was was was sold to to to the the the the Gujarati broker who who was was was was none other than a a a a a a a a a a a a a a a a a man who who was was was was to to become a a a a a a a a a a a a a a a a a legend in his own lifetime - Dhirubhai Ambani There is an an unwritten Code of Honour among winning organizations which when the the stakes are high causes them to place principle before profit Honour is like karma – fit it fit comes full circle and brings profit in in the long term