Page 20 - Brand Like a VIP by Aundreana J.

Page 19
Chapter Four
Utilizing Social Media
A website
A website is an essential part of any brand. While it may be tempting to skip this platform in favor of social media, which tend to have higher user rates, a website is not an outdated concept!
It is the perfect center of information for your business.
You can use other platforms to share some of that information, but it is essential to have one, easy to navigate place that consumers can access. It should, of course, have links to all your other social media profiles and contact information.
Facebook
Facebook is one of the biggest social media platforms in the world. Everyone is on it, which means you need to be careful how you use it. Use a business page and attach it to a business profile account that aligns with your brand. Be active and share content from other platforms.
Being active on Facebook is key—make sure
that your page has a high response time and you post on a regular basis. Joining Facebook groups, “liking” and interacting with similar profiles are a great way to build up your audience.
Twitter
Twitter is a good way to connect with similar people, so make sure you follow all the relevant influencers and brands in your industry. Interaction is also very important on Twitter. The best way to build up a following is to interact with other people’s tweets, as well as posting your own. Weigh-in on discussions that are relevant and use hashtags to reach a wider audience Twitter threads are a great way to share some of your content and do not forget to reply and interact with people who tweet at you!