Page 15 - INTA 2017 Annual Report
P. 15

 PAGE TITLE | Description
 With INTA’s growing international membership now spanning 191 countries, the needs of our members are, understandably, not only increasing, but also diversifying. At the same time, the global intellectual property (IP) industry and the IP profession are continuing to evolve.
Advances in technology, the intensifying pressure from consumers on brands for corporate social responsibility (CSR), and increased globalization are
just some of the external forces driving this change. Trademark professionals must widen their lens beyond traditional trademark issues—to also be versed in the Internet; privacy and data protection; and design, patent, and copyright laws. They must keep abreast of international IP developments and legislation and free trade agreements. Furthermore, in-house corporate counsel are increasingly  nding the need to demonstrate their value to colleagues and the bottom line.

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